Social Media Strategy

If I was starting my own business and I had to come up with a social media strategy, one of the first things I would do is look at the group of consumers that I am targeting. Say my target market is the newer generation, I would try to get content on platforms like Instagram, Tik Tok, and Twitter. Those are the best 3 platforms in my opinion to reach the younger generations of consumers. However, if I was trying to reach the older generation I would use apps such as Facebook, LinkedIn, and Instagram. I would also try to find a few companies to form partnerships with to get promoted and do collaborations with them. I would want to find out the audiences demographics, examples of demographics are age, gender, race, ethnicity, and annual income. With this information I would try to find a good mix of products to promote on our social media that is relevant to our target audience.